Hey, I am Diana

Strategic Project Manager with a user-centered approach to digital delivery and product thinking

My work experience

Project Manager

ctrl QS GmbH | April 2019 - September 2024

  • Led end-to-end delivery of global digital initiatives for brands including Essity, Stokke & La Prairie, shaping scope, priorities, and execution strategy.

  • Managed cross-functional teams (10+ people), overseeing project milestones, deadlines, and deliverables.

  • Controlled budgets over €1M, balancing financial oversight with strategic business objectives.

  • Strengthened client relationships by translating creative needs into actionable project plans.

  • Partnered with clients to translate business goals and creative needs into actionable roadmaps and measurable outcomes.

  • Spearheaded change management initiatives, improving digital workflow efficiency and team collaboration.

  • Defined project scopes and ensured high-quality execution of creative content strategies.

Content Manager

ctrl QS GmbH | May 2018 - April 2019

  • Optimized and managed digital content within the CMS Salesforce Service Cloud, ensuring alignment with brand and design guidelines.

  • Led e-CRM content review and implementation, handling over 1K+ personalized client communications in different languages.

  • Conducted quality assurance and troubleshooting for CMS-related challenges.

  • Worked closely with designers, strategists, and stakeholders to ensure smooth content delivery.

Website Manager

individee GmbH | September 2014 - May 2018

  • Expanded SmartBusinessPlan’s presence in Brazil through digital marketing & SEO strategies.

  • Managed English & Portuguese content, ensuring strong visual and strategic positioning.

  • Led SEO and marketing analysis to enhance brand visibility and engagement.

what I have learned…

Tools

Project & Program Management: Jira, Trello, Asana, Monday.com, Notion

Agile & Scrum: Azure DevOps, Miro, Confluence

Collaboration & Communication: Slack, Microsoft Teams, Zoom

Budget & Reporting: Google Sheets, Excel, Harvest

Documentation & Knowledge Management: Notion, SharePoint, Confluence

Content Management: Salesforce Service Cloud, Tridion

SEO: Google Analytics, Screeming frogs

Hard Skills

  • Program Management

  • Project Planning & Execution

  • Scrum, Agile & Kanban

  • Budget & Resource Management & Reporting

  • Change Management

  • Time Management

  • Risk Management

  • Stakeholder Management

Soft Skills

  • Team Leadership

  • Strategic & Critical Thinking

  • Growth Mindset – Challenges the Status Quo

  • Team Player – Driving Collaborative Success

  • Adaptability & Problem-Solving

  • Communication & Negotiation

eCRM Project workflow

I optimized the eCRM project workflow by fostering clear communication and seamless collaboration among all stakeholders. By streamlining processes, setting precise expectations, and implementing structured feedback loops, I enhanced efficiency, alignment, and overall project success.

Case Studies

Streamline budget tracking

I streamlined the tracking of 20+ budgets, automated financial reporting, and enhanced overall visibility within the team by transitioning reports from Harvest to a centralized dashboard. This shift not only improved accessibility and organization but also led to a more efficient and transparent process for all involved.

Client Relationship and Retention Lead

I led communication with clients to ensure the renewal of yearly contracts, focusing on maintaining client satisfaction while securing consistent revenue. This approach helped strengthen long-term relationships and drive business growth.

More about me

    • International Relations

      Centro Universitário de Sao Paulo - 2008 - 2012

    • High School

      Ninnekah, Oklahoma, USA 2007

    • Professional Scrum Master

      Scrum.org - March 2025

    • Product Management Program at CareerFoundry

      March - December 2025

  • Participated on the 2025 HerHackathon with Beiersdorf - winning team of the 1st phase for Eucerin “The Voice of Skin”

  • Portuguese | native

    English | bilingual C1

    German | Intermediary B2

  • Brazilian & EU Portuguese

    *No working visa required

  • I love getting creative, whether it’s painting with watercolors or acrylics, sketching, or bringing ideas to life digitally. One of my favorite things is coming up with designs for t-shirts for my son—especially for shows that don’t have merch.

    Music is always playing in the background, mostly MPB, and I love going to concerts whenever I can. I enjoy being outside—walking in the sun, biking around the city, or just moving for fun. I also love wandering through shops, sometimes for something useful, sometimes just because.

    A good romance novel that feels like a movie in my mind is my kind of escape. Comedy is my comfort zone.

    I like talking about things that matter—being political, being feminist, and being present in the world. Last but not least, I love being a mom, playing, and just enjoying the little moments. And of course, coffee. Always coffee.

  • Resume

    Here is my Resume in English

    Download now

  • Resume German

    Here is my Resume in German

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  • Recommendation Letter

    Here is my recommendation letter from my last employer

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  • Zwichenzeugniss

    Here is my recommendation letter in German

    Download now

Get in Touch!

Let’s explore how strategic delivery and user-centered thinking can create impact on your team.

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